STOP 🛑 trying to go viral on social media and shift your focus to sustainable growth ♻️ instead! Chasing virality will have you losing this social media game. At The Asé Group, we know that winning organic growth is the key to long-term success on social media. Here are the five keys to getting more followers AND growing a community:
1. Branding
Your brand is your identity, and it's important to make sure it's strong and consistent across all your social media platforms. Don't be afraid to let your personality pop out!
Branding Tips
Develop a brand voice that reflects your company's personality and values
For example, we take a casual yet insightful approach to our written content because that’s what clients and partners can expect from us professionally. An authentic tone that reflects the liveliness and strategic expertise of our team. 😉
Use consistent colors 🎨, fonts, and imagery across all social media platforms
Create a brand style guide to ensure all content aligns with your brand's identity
Canva is our fav! They make it really easy to create brand kits and templates, so your tone matches your aesthetic.
2. Quality Posts & Captions
In a sea of content that constantly drowns us with visuals, find unique ways for your posts to stand out. Think high-quality, eye-catching, and most importantly, relevant to your audience in a way they understand it and it resonates. And don't forget the power of great storytelling with your caption.
Post & Caption Tips
Use high-quality photos 📸, graphics or videos that align with your brand's aesthetic
Incorporate trending audio or create your own original audio 🎶
Write captions 📝 that are engaging, informative, and align with your brand's voice. Tell a story using your brand voice.
Vary your caption lengths and check your metrics/data often to see how longer versus shorter captions perform. This is important particularly if you repurpose your content.
3. A Consistent Posting Schedule
Consistency is key when it comes to social media. Don't post sporadically and expect to see results. Create a posting schedule that works for you and actually stick to it.
Posting Schedule Tips
Determine the best times to post based on your audience's behavior and engagement patterns 🕰️
Most social media platforms have native analytics with this information
Use scheduling tools to plan out content in advance 📅
Don't sacrifice quality for quantity! Focus on creating great content that your audience will engage with
Pumping out weak content will NOT build strong connections with your followers. Create content that is save- and share-worthy. Content that gets people to think or feel often leads to boosted engagement.
4. Always Include a CTA
You want your audience to take action after seeing your posts, right? Then don't forget to add a clear call-to-action (CTA)! Whether it's asking them to like, comment, save, share the content or even telling them to visit your website, make sure you're prompting them to engage with your content and/or brand in some way.
But don't include more than 2 CTAs in your on-screen content. Too many choices might do the opposite and discourage the viewer. They'll scroll away instead! (Pro Tip: Here's the most effective way to implement this and see results. We're fans of using double CTAs to maximize reach. Try one CTA in your on-screen post and a different one in the post's caption.)
Call-to-Action Tips
End your captions with a clear call-to-action, like, "Tag a friend who needs to see this! 🔥" or "Comment for a link to sign up."
Use interactive features like polls, quizzes, or questions to encourage engagement 🤔
This is a great way to build strong connections in “private” instead of the public comments section. You can learn a lot about your audience using these super helpful tools.
Offer exclusive promotions or discounts 💰 to followers who engage with your posts.
You can also do this in your stories, via a broadcast channel or subscription. It’ll create FOMO for those that are truly interested.
5. Be More Social
It's called social media for a reason! Don't just post and ghost. Engage with other accounts in your niche; don't be afraid to start conversations. The more you engage, the more likely you are to build a loyal following.
Social Tips
Follow other accounts in your niche and engage with their content 🤝 (Yes, this might also include your competition!)
Respond to comments and messages 💬 promptly and authentically
Collaborate with other brands or influencers to expand your reach and network 👥
So, there you have it! The five keys to organic growth on social media. If you're still feeling a bit lost, don't worry. We specialize in digital marketing and can help you create an social media strategy that will lead to sustainable growth and a real community. Contact us now for a free consultation!
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