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THE ASé GROUP

Karissa Uko Founder Owner The Ase Group.png

Karissa Uko

Project Manager
& Creative Strategist

Karissa is a purpose-driven and results-focused, marketing and events professional and entrepreneur with 14 years of experience in branding, communications, business development, and project management. She is a passionate leader, who is consistently sought-after and recognized for managing projects from end-to-end, streamlining organizational processes, elevating branding, and improving client, vendor, and internal relationships across diverse business models and industries. Karissa currently serves as a board and advisory council member for several nonprofits. Her expertise blends strategic collaboration and consultation for nonprofits and community-centered brands/organizations by developing and executing creative and impactful campaigns, experiences, and partnerships. Karissa balances data-informed decision-making and taking a human-to-human approach to bring deeper meaning and connections to all projects. Karissa is also a Howard University alumna, wife, and mother of two. When not working, you find her practicing yoga, listening to music, in nature, traveling, spending time with loved ones, and mentoring/volunteering.

Jazlynn Mays Jr. Manager Marketing Events The Ase Group.png

Jazlynn Mays

Marketing
& Events Manager

Jazlynn graduated with a degree in Marketing with and a minor in Africana Studies. Her work experience includes content creation, social media management, presentation design, branding and marketing strategy, and research.⁣ Since March 2022, she’s been instrumental in growing The Asé Group’s business by supporting a variety of event and marketing projects.⁣ Her contributions have led to growing highly engaged online communities, countless viral social media moments, partnerships, and successful events for clients focused on multicultural audiences. ⁣"Inclusion and empowerment for women and POC are both things that I really value and appreciate.”⁣ When she’s not working, Jazlynn likes to spend time with friends and family, travel, find new restaurants, and try new fitness classes.⁣

Carlton Uko The Ase Group The Well Pasadena.webp

Carlton Uko

Project Manager

Carlton is a skilled relationship builder and team player, known for his leadership, conflict resolution, problem-solving, and ability to multitask independently. He launched his health and wellness career at Howard University, earning a Bachelor of Science in Kinesiology. A licensed, nationally certified Massage Therapist, he has 14 years of experience in Fitness, Personal Training, Physical Therapy, and Massage Therapy. His work with diverse clients—from pediatric to geriatric—alongside Orthopedic surgeons, nurses, and Physical Therapists has shaped his expertise in healing and self-care. Carlton spent eight years as a middle and high school educator and project manager, teaching Psychology, Health, and Wellness while coordinating impactful corporate events. He utilizes this expertise to lead and support project management for clients in the areas of health, wellness and fitness.

our team

Driven by Creativity, Rooted in Community

Our team thrives on collaboration and fresh ideas, where we mix creativity with data-driven insights to build and execute integrated strategies that humanize brands. Our work is rooted in curiosity, integrity, community, and authenticity—which influences the projects we take on, the relationships we build, and the collective success we achieve. 

We also prioritize empowering BIPOC-owned businesses and creatives, which is reflected in our diverse clientele, vendor and partner network. This commitment is central to our brand values and is an important part of how we approach our work.​

our ethos

Restrategize Growth,
Reimagine Impact.

The Asé Group is a women-of-color-owned and led boutique creative agency, rooted in the Yoruba concept of asé—the transformative power to create and sustain change.

 

We specialize in strategic storytelling, integrated marketing, event curation, and purpose-driven partnerships that elevate nonprofits, social impact organizations, and community-centered brands and initiatives. With a data-informed, human-to-human approach, we craft bold, culturally resonant campaigns that drive revenue/funding, engagement, and impact.

Clients like you partner with us to amplify their voice, seize new opportunities, expand their reach, and deepen connections for social change—because when purpose meets strategy, anything is possible.

OUR SERVICES

Integrated Human-to-Human, Data-Informed Creative Strategies & Execution

marcom

People don’t just buy products or support causes—they connect with stories, emotions, and experiences that feel personal. That’s where we come in.

Using the science of persuasion and behavioral psychology, we craft marketing and communications strategies that influence, inspire, and drive action.

The Ase Group marketing
our IMPACT

The Numbers Don't Lie

1M+

Online Impressions

Through intentional content strategy and expert social media management, we've successfully reached and connected with over 1 million people online. We take the stress and confusion away by staying on top of trends and ensuring cross-departmental integration, so your impact and work are always recognized and celebrated.

157K

Event Attendees

From intimate gatherings to large-scale productions, we offer comprehensive event planning services, leveraging our trusted network of vendors to deliver seamless execution within your budget and scope. This allows you to focus on what matters most—being the host and having the right support to bring your event vision to life and achieve your goals.

200+

Collaborations

From closing over 200 partnerships to cultivating relationships with thousands of invaluable contacts, we’ve secured over $5 million in monetary and in-kind sponsorships. Our approach focuses on identifying and nurturing strategic partnerships that drive mutual benefit, fostering meaningful and impactful connections with multicultural audiences.

our receiptS

What People Say About Us

“The Asé Group has been incredibly helpful and we appreciate all they have contributed and look forward to growing our relationship. Thank you for the consistent communication, strategic direction and beautiful, easy to follow presentations and engaging digital marketing campaigns." 

SUTTER HEALTH - INSTITUTE FOR HEALTH & HEALING

"Karissa is creative, driven, and attentive, making her excel at any task or role that comes her way. We admire her entrepreneurial spirit and most of all, the care she devotes to everything she does. Once she sets a goal, Karissa is sure to achieve it & she never stops seeking knowledge.

national air transportation association

I appreciated the attention to detail & really ensuring our vision was coming to life and centering joy. Given the short window for marketing, I was pleasantly surprised with the ticket sales.
 
Thank you to everyone on the team for being so great to work with and for all the support. You all were an absolute pleasure to work with. Professional, warm, supportive. I literally have nothing negative to say about our interactions and I would love to work again in the future.

access reproductive justice

our PARTNERS

Brands We've Partnered With

our work

Strategic, Collaborative & Creative Impact

our blog

 Quick, To-the-Point Light Reading

Learn and apply no-fluff practical tips, industry trends and expert insights from thought leaders with a focus on multicultural marketing, events, partnerships and social impact.

our contact

REACH OUT

What Stress Can We Take Away?
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