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Writer's pictureKarissa Uko

Digital Marketing & The 5Ps: How to Build Brand Awareness

Updated: Jul 10

Get in your branding bag with the 5 Ps of marketing! When developing a bomb ass business 💣 we always go back to the basics. We help nonprofits, purpose-driven orgs and small businesses restrategize growth and reimagine impact. With over 15 years of marketing education and hands-on experience, we've found that sometimes simplifying our marketing approach gives a good foundation for strategy and planning.


increase your brand awareness and reach your target audience, with effective digital marketing and the 5 ps: the product, promotion, price, place and people.

We Use this simple framework with our clients to help give their target audience serious FOMO:


  1. Create products (or services) that your audience can’t live without! They should feel like your offerings are the answer to their desires, needs & aspirations 🌟

  2. Unleash creative promotional strategies and compelling storytelling that creates buzz, sparks curiosity, and encourages conversations. Effective promotion can boost word of mouth, which helps establish your brand’s credibility 😤


  3. Be where your audience is physically and digitally. Whether it’s on the Gram, the TikTok, or even IRL, make sure your brand is present and distinctive amongst competition! Be memorable for something!

  4. Engage, empathize, and create a loyal squad of fans who will absolutely stan your brand. Build those relationships, deepen connections, and maintain your reputation...and watch your business grow.

What’s your favorite “P” of marketing? Drop a comment below and let us know!

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