Calling all small business owners, entrepreneurs and marketing professionals! If figuring out your marketing strategy feels like a nightmare contact The Asé Group…and consider these 5 marketing trends to better reach your audience and position your brand this year.
Word of Mouth 🗣
Enhance your brand experience with every interaction and focus on strong customer service. Keep your customers happy!
Be personable. Reach and connect with your audience via geotargeting, retargeting, personalization and conversational messaging. Segment your target audience, when applicable to make more personal connections.
Leverage user-generated content for free.99 to build your brand awareness and credibility.
Social Media 📲
Share a mix of temporary and permanent posts with long-term engagement and discoverability in mind.
Microinfluencers > celebrities. Microinfluencers are viewed as “normal people,” making them more relatable, trustworthy and less sales-centric in viewers’ eyes.
Facebook & YouTube are still the top 2 platforms but don't sleep on LinkedIn and TikTok. You should market where your current audience is and where they might be next.
Cause Marketing 💗
We’re still in a pandemic so respectfully folks want brands to show that they care about more than just profits.
Right now, people are really concerned about climate change, racial equity, self-care/wellness, and voting rights. Humanize your brand and show how you serve the community.
Avoid jumping onto social or charitable causes because they're trendy. If your support isn't genuine, consumers will side eye your brand and call BS.
Storytelling 💬
Get buyers in their feelings. Our brains are wired to love & respond to stories. Emotions drive purchases more than logic.
It's been a crazy 2 years, people are really craving commonality and community. Weave this into your messaging and imagery.
Audio content will continue to help businesses grow their brand awareness and engagement. Think podcasts and Clubhouse, they’ve skyrocketed over the past year.
Video Marketing 📹
Most popular way for consumers to learn about new products and services.
Live video > pre-recorded. Viewers are more engaged when content is live. You may come off as rehearsed and less interactive when choosing to pre-record content.
Short-form video content is the current wave, but long-form video content isn't going away.
Create simple educational and relatable content. While it might be tempting, you don't need to hop on every trending challenge.
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