Check out these quotes and tips to elevate 💫 your business & leadership skills!
“The best marketer wins” - Unknown
Make your customers notice AND remember your brand
While data often drives marketing, customers often purchase with emotion over logic.
Research shows emotional content performs 2x better than rational content.
Identify who your ideal customer is, understand how they feel, learn what they need & what motivates them.
Use this information as your marketing strategy framework. Weave emotion into your messaging & imagery to make stronger connections.
Remember to lean into your intuition as you build out marketing strategies. Not everything can be decided by data & algorithms.
“Super serve your niche.” - Tyler Perry
Stick beside your target audience and loyal customers
Marketing to everyone & their mama is NOT a real strategy.
Focus your marketing on customer conversion AND retention.
The probability of selling to an old customer is 60-70% versus 5-20% for a new customer.
Repeat customers are also cheaper to retain, spend more & promote your business.
Treat your customers like relationships not transactions.
“I love sleep so much. That’s the one thing I won’t sacrifice. I really cannot.” - Bozoma Saint John
There is no gold medal for burnout
A lack of sleep and proper diet leads to attention deficits, riskier decision-making, memory loss & other imbalances.
Sacrifices are expected when building your business/career…but to what extent?
Set & enforce your boundaries to create the balance you need & lifestyle you want.
Lead by example & with empathy for better team engagement.
“I always make sure I hire people smarter than me.” Aliko Dangote
Hire good people and get out the way
Delegate/outsource to free up your time & mental energy to focus on long-term strategy.
Trust your team's expertise to find gaps & recommend solutions.
Empower independent leaders and celebrate collaboration, creativity & diversity of thought.
Delegate, motivate, compensate, evaluate and appreciate. Rinse and repeat.
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